About Us

We built this business
by building systems.

Martech Consulting grew out of a real pivot — NH Rocks LLC 300% during COVID by through marketing services and automation. That experience became the foundation: automation and technology aren't a nice-to-have. They're how you survive and grow when everything changes.

The origin story

Marketing automation saved a company during COVID. Then it became the company.

NH Rocks LLC was a digital platform connecting local New Hampshire businesses with residents. When COVID hit in 2020, the events and tourism model dried up overnight. The business pivoted hard, building out marketing automation and technology services for local businesses that suddenly needed help reaching customers online. The company grew 300% through the pandemic and achieved profitability within two years. That pivot became Martech Consulting.

The founders

Two people.
One practice.

Jonathan Noury-Elliard
Co-Founder · Strategy & Technology
Softr Expert · Certified Airtable Builder · MBA, Community Economic Development

Jonathan has been building no-code systems since 2017 — before no-code was a marketing term. He founded NH Rocks LLC to connect local businesses with New Hampshire residents through digital platforms, grew the company 300% through COVID by pivoting to marketing services, and turned that experience into Martech Consulting.

He was featured on the BuiltOnAir podcast (Season 20, Episode 5) demonstrating a full destination marketing platform built on Airtable. He also founded Sereno Inc., a 501c3 nonprofit using eTourism for community economic development.

2017
Founded NH Rocks — no-code platform for local businesses
300%
Growth during COVID by pivoting to marketing automation
100%
YoY Growth for three years through directly managed campaigns in SMBs
S20E05
BuiltOnAir podcast feature, November 2024
Airtable Softr Bubble Make Zapier API Integration No-Code Architecture
Keith Phillips
Co-Founder · Strategy & Marketing
Keap Certified Partner · Proud father of 6 · 17+ Years in the Industry

Keith has been building CRM and marketing automation systems for nearly two decades. He's the COO of Classic Photographers — a Knot Best of Weddings Hall of Fame studio — which means he's operated in one of the most competitive, high-consideration service markets in existence. If you can run a profitable marketing operation in the wedding industry, you can run one anywhere.

He's a Keap Certified Partner, a Facebook ads specialist known as the "Facebook Ad Ninja" in the events space, and an email deliverability expert who's spent years diagnosing the problems that silently kill email programs. Keith currently operates with a client waitlist.

17+
Years in marketing automation and the wedding/events industry
Keap
Certified Partner — official CRM and automation certification
COO
Classic Photographers — Knot Best of Weddings Hall of Fame
FCMO
Delivers full CMO execution on a fraction of the budget.
Keap (Certified) Facebook Ads Email Deliverability CRM Architecture Marketing Automation
Clients we've worked with

Businesses that trusted us
to build their systems.

FEDLogic
Employee Benefits Tech
CRM automation for a benefits technology company serving 520+ employers and over 5 million employees — with a 98% client renewal rate.
RemovalPro
Environmental Services (MA/NH)
Lead-to-scheduled-job automation for an oil tank removal company. Inquiry to booked appointment, without manual follow-up.
Rye Consulting
EdTech Consulting (Women-Owned)
Business development pipeline automation and outreach sequences for a women-owned educational technology consulting firm operating since 2013.
Bayside Financial
Wealth Management
Client acquisition funnel and nurture sequences built for the long sales cycles of wealth management — keeping prospects warm over months.
Building Ohana
Nonprofit / Inclusive Housing
Donor outreach and community engagement automation for a 501c3 building intentional housing communities for adults with intellectual and developmental disabilities.
Starfish Aquatics
Aquatic Education
Enrollment automation and follow-up sequences for a national aquatic education curriculum — connecting interested families to swim lesson programs.

Work with the
people who built the system.

Book a free call with Jonathan or Keith. We'll look at your business honestly and tell you what would actually move the needle.

No commitment. No hard sell. Keith is currently on a waitlist — book early.