Airtable Consulting

Replace your spreadsheets
with a system that actually works.

Airtable is the most powerful no-code database platform available — and most businesses use about 10% of what it can do. Jonathan has been building complex Airtable systems since 2017 and was featured on the BuiltOnAir podcast demonstrating a full destination marketing platform built entirely in Airtable.

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What Airtable can do

Not just a database. A complete operations layer.

Most people discover Airtable and use it like a better spreadsheet. That's fine — but it misses the real power. A properly built Airtable base can run your entire operations workflow: track clients, manage projects, trigger automations, send emails, update records in other systems, and present data in custom interfaces for different team members.

Jonathan built a full destination marketing platform — managing local business listings, tourism content, campaign performance, and reporting — all inside Airtable, with public-facing interfaces powered by Softr and automation pipelines run through Make and Zapier. This was featured on the BuiltOnAir podcast (Season 20, Episode 5) as an example of what's possible at the advanced end of the platform.

Whether you need a simple CRM replacement or a full business operating system, we build Airtable systems that your team will actually use.

WHAT PEOPLE REPLACE WITH AIRTABLE

→Google Sheets tracking client projects
→Excel spreadsheets for inventory or pipelines
→Paper-based or email-based intake forms
→Trello/Asana that nobody actually updates
→A separate CRM for simple contact tracking
→Multiple disconnected tools that don't sync

BuiltOnAir Podcast

Jonathan was featured in Season 20, Episode 5 of the BuiltOnAir podcast (November 2024), demonstrating a full tourism marketing platform built on Airtable — managing listings, campaigns, and reporting for an entire region.

What we build

Custom Airtable systems
for how you actually work.

🗂️

Base Architecture & Design

Schema design, table relationships, field configuration, and view setup. Built around your specific workflow — not a template adapted to fit.

⚡

Airtable Automations

Native Airtable automations for status changes, notifications, record creation, and email sends — plus Zapier and Make integrations for more complex multi-step workflows.

🖥️

Airtable Interfaces

Custom dashboard interfaces for different roles — management views, team task views, client-facing portals — all reading from the same Airtable base.

🔌

API & External Integrations

Connect Airtable to your CRM, website, payment system, email platform, and other tools via the Airtable API, Zapier, or Make (Integromat).

📋

Forms & Data Collection

Intake forms, surveys, applications, and client questionnaires that feed directly into your Airtable base and trigger automations on submission.

🌐

Softr Portals on Airtable

Client portals, member dashboards, and public directories built with Softr — all powered by your Airtable base as the data source. Learn more →

Real use cases

What our clients have built

Destination marketing platform — tracking 200+ local business listings, managing content campaigns, and reporting engagement across an entire region
CRM replacement — replacing a $300/month CRM with a custom Airtable base for $20/month, with better views and more flexibility
Client project tracker — onboarding, deliverable tracking, approval workflows, and client communication all in one base
Lead and pipeline management — replacing messy spreadsheets with a proper CRM pipeline with stage automation
Business directory — a public-facing listing database with filter, search, and member-submitted updates

Good fit if...

You're probably ready for Airtable if...

You're managing information in spreadsheets that need relationships between tables
Your team uses different tools that don't talk to each other
You need custom views for different roles or clients
You want automations that respond to data changes
You need a client-facing portal without building a full app
You want to understand what your no-code stack can actually do

Book a free call →

Related services

Your spreadsheets are
costing you more than you think.

Book a free call. We'll look at your current workflow and show you what an Airtable system could do for your team — with a flat-price estimate before you leave the call.